They say the vlog (video log) has replaced the blog. Instead of spending hours typing, you can just spend a few minutes shooting a video and uploading it to YouTube, right?
While we are firm believers in both video and text marketing, there are appropriate uses for each. Read on to learn which one is best for your purposes.
In general, you should be a blogger if:
- You enjoy writing.
- You’re not comfortable in front of the camera.
- Your primarily audience is more likely to engage with written word than imagery or speech.
On the other hand, you should be a vlogger if:
- You love being on camera and feel comfortable with it.
- You hate writing.
- Your primary audience is more likely to engage with imagery and spoken word than with text.
That last one is key, for both categories. It comes down to your audience more than anything. If you’re a fashionista and the primary subject of your blog or vlog is fashion, then your audience is likely to be more visual. In that case, you’ll definitely want to secure your place on platforms like Instagram, Snapchat, YouTube, as well as using Facebook’s live video platform to engage with your peeps.
However, perhaps you’re in a very technical field, and the best way to say what you need to say is via written word. Or maybe you’re great at making arguments and don’t feel comfortable speaking in front of a camera. In that case, a blog would be your best platform. You can get started for free on a site like WordPress.com or Blogger.com.
Perhaps you’re wondering which one is best for SEO. After all, there’s no point in putting yourself out there on the Internet if you’re not going to get seen, right? While we can’t make any concrete claims, we believe that SEO is changing to accommodate rich media more than in the past. However, since search engines can’t currently “read” video content like they can read written content, we recommend using a mix of both blogging and vlogging if you want to optimize your content for search engines. Keep in mind, that YouTube is a type of search engine that indexes video content and will base its rankings on the popularity of your videos as well as on the meta content (the written title, description, etc.) Which proves that both written and rich media are still vital in today’s online environment.